I♥MY is a patriotic campaign launched by YB Bakhtiar Wan Chik, supported by various Malaysian celebrities – calling Malaysians to come together to embrace the diversity and celebrate the unity of our country. I♥MY is a calling for Malaysians to come together, embracing the diversity while celebrating the unity of our country. The campaign also acts as a unique proposition promoting Malaysian Tourism domestically and internationally, sharing the love for the country and its heritage; by Malaysians to our guests from all around the world.
Open Project

Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.

  • Strategy

    Brand Strategy

  • Design

    Art Direction

  • Client

    Ministry of Tourism Malaysia