I♥MY is a patriotic campaign launched by YB Bakhtiar Wan Chik, supported by various Malaysian celebrities – calling Malaysians to come together to embrace the diversity and celebrate the unity of our country. I♥MY is a calling for Malaysians to come together, embracing the diversity while celebrating the unity of our country. The campaign also acts as a unique proposition promoting Malaysian Tourism domestically and internationally, sharing the love for the country and its heritage; by Malaysians to our guests from all around the world.